About Shaka

Shaka Agro Industry and Tourism PLC is a socially conscious enterprise driven by a profound vision to revolutionize rural communities in Ethiopia through the establishment of a vibrant market. 

How we aim to transform rural communities 

  • Creating a market for rural suppliers in bigger markets  
  • Empowering and financing entrepreneurs in the rural communities 
  • Creating work opportunities to rural communities 

As a social business, our priority and primary purpose is social service. We seek to maximize profits while maximizing benefits to society and the environment, and the profits are principally used to fund social programs.

Our key strategies for this transformations

The creation of a robust market platform that connects rural suppliers with larger markets.

By bridging the gap between rural producers and the mainstream market, we aim to unlock new opportunities for economic growth and prosperity. This endeavor not only enhances the livelihoods of rural entrepreneurs but also contributes to the overall economic development of these communities.

We are committed to empowering and providing financial support to aspiring entrepreneurs within rural areas. By offering access to capital and resources, we enable individuals to realize their business ideas and contribute to the local economy. Through this empowerment, we foster a culture of entrepreneurship and self-sufficiency, ultimately leading to sustainable development.

Our endeavors extend to creating employment opportunities within rural communities. By generating jobs and promoting skill development, we aim to alleviate unemployment and poverty, thereby enhancing the socio-economic fabric of these regions. Our focus on job creation ensures that the benefits and our initiatives are directly experienced by the local population.

As a social business, our core values prioritize social service above all else.While we strive to maximize profits, we do so with a steadfast commitment to maximizing societal and environmental benefits.The profits generated are primarily reinvested into funding social programs that address critical needs within these communities.

Meet Our Team

Paulos Assefa

President

Dawit Kifle

General Manager

Martha Mamuye

Operations Deputy General Manager

Abimelek Taye

Marketing Specialist

Kalkidan Girma

Digital Service Manager

Muga Bezabih

Vice President

Mantegbosh Mesele

Agricultural Operation Specialist